Keywords
Focus on the 4-6 keywords that you think are most important to your Web
site, then ensure those words are both in your title and mentioned at the beginning of
your Web page. Generally, most people will already have those words present on their Web
pages but may not also have them in Web page titles. Choose the right keywords and the
right description, then repeat those same words in the title, the META tags and the
description of your Web Page.
Keywords are words or short phrases that describes your site, your products or services,
or your site's content. Because this is the single largest factor determining whether a
searcher will find your site, Internet Host
Marketing highly recommends that you give careful consideration to your keyword
selection. For now, remember that keywords are prioritized, i.e., the first word chosen is
weighted more heavily than the second, the second more than the third, etc. Repetition
does not add to your listing priority, nor does capitalization or repetitive punctuation.
(For example: Hardware!!! Hardware!!! ). This is a critical, yet often overlooked or under
utilized step in the registration process. By using smart keyword strategies, it is
possible to 'blanket' a search engine with your site, ensuring maximum exposure. Use the
most important words that your potential visitor might use to find your page. Use each
keyword in lower case, singular and plural forms. Find additional keywords by searching
search engines, checking your competitors' pages, or by finding the Top 10 pages related
to your page information. Don't use common words. Don't repeat keywords - neither in
phrases nor as separate keywords. You may use both singular and plural forms of the same
word or use a keyword as part of another word.
Note: Why only 6 keywords? Many search engines limit the number of keywords or
characters. This, however, does not apply to META tags. You can have as many keywords as
desired in your META tags. Simply choose the 6 most important for use with your title and
the first paragraph of the web page it self. You can use more keywords in your
Meta Tags. But still some search engines have rules that apply to the number of
keywords you may include in their submissions robots!
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